Mixed Reality

Apple Vision Pro: Unleashing the Future of Innovation

26th Jul 2023 | 9:41
blog-img

We have some groundbreaking news to share with you today. Apple has unveiled the Apple Vision Pro, a revolutionary spatial computer that seamlessly connects digital content with the physical world, enabling users to stay present and connected like never before. The Vision Pro creates an infinite workspace for apps that goes beyond the boundaries of traditional displays, with a fully three-dimensional user interface controlled by the most natural and intuitive means—users' eyes, hands, and voice. Learn everything you need to know about the Apple Vision Pro!

With visionOS, the world's first spatial operating system, Apple Vision Pro allows users to interact with digital content in a way that feels as though the content is physically present in their space.

The design of the Apple Vision Pro is truly groundbreaking, featuring an ultra-high-resolution display system that accommodates 23 million pixels across two displays, as well as specially developed Apple chips in a unique dual-chip design. This device is engineered to make every experience feel as if it's happening in real-time right before the users' eyes.

Apple-WWCD23-Vision-Pro-lifestyle-working-230605.jpg

THE FEATURES

  1. Operating System and User Interface

    Revolutionary visionOS has been developed based on decades of technical innovation in macOS, iOS, and iPadOS, designed from the ground up to support the requirements of spatial computing with low latency. The result is a revolutionary operating system with powerful spatial experiences that fill the space around users, creating new possibilities at work and at home.

    visionOS features a new three-dimensional user interface that makes digital content look and feel as though it is in users' physical world. It dynamically responds to natural lighting and renders shadows to help users understand sizes and distances. To navigate and interact with spatial experiences, Apple Vision Pro introduces an entirely new input system controlled by users' eyes, hands, and voice. Users can easily browse apps by looking at them, pinch their fingers together to select them, swipe with their hand to scroll, or use their voice to dictate.

  2. Display

    The Apple Vision Pro has been engineered for phenomenal computational performance in a compact, portable form factor. Its groundbreaking ultra-high-resolution display system, built on Apple chips, utilizes micro-OLED technology to accommodate 23 million pixels across two displays. Each display is the size of a postage stamp, with a wide color gamut and high dynamic range. Together with specially designed catadioptric lenses that enable incredible sharpness and clarity, this technological breakthrough delivers breathtaking experiences. Users who require vision correction can use optical inserts from ZEISS, ensuring faithful reproduction and accurate eye tracking.

  3. Audio

    An advanced 3D audio system lies at the heart of the Apple Vision Pro experience, creating a sense that sound is coming from the users' surroundings and adapting to the sound in the room. Two individually amplified drivers in each audio pod deliver personalized 3D audio tailored to users' head and ear geometry.

  4. EyeSight and eye tracking system

    The Apple Vision Pro also features EyeSight, an extraordinary innovation that helps users stay connected with people around them. When someone approaches a person wearing the Vision Pro, the device appears transparent—allowing users to see the person while still being able to see the user's eyes. When users are in an immersive environment or using an app, EyeSight provides visual cues regarding the user's focus.

    The powerful eye tracking system that combines high-speed cameras and a ring of LEDs projecting invisible light patterns onto users' eyes for responsive and intuitive input. These groundbreaking innovations are powered by Apple chips in a unique dual-chip design. The M2 chip delivers unparalleled standalone performance, while the brand-new R1 chip processes input from twelve cameras, five sensors, and six microphones, ensuring that content feels as though it's happening in real-time right before users' eyes. R1 delivers new images to the displays within 12 milliseconds—eight times faster than a blink of an eye. The Apple Vision Pro is designed for all-day use when connected and up to two hours of use with the appropriate high-performance external battery.

  5. Spatial FaceTime

    With the Apple Vision Pro, FaceTime calls utilize the space around users. All participants in the call are displayed in life-sized tiles, and 3D audio ensures that sound comes from the position of the participants. Users wearing the Vision Pro during a FaceTime call are represented as a Persona, a digital representation generated using Apple's most advanced machine learning techniques, providing real-time facial and hand movements. Users can do things together, such as watching a movie, browsing photos, or collaborating on a presentation.

  6. Pricing and Availability 

    The Apple Vision Pro starts at $3,499 and will be available on apple.com and in Apple Stores in the United States next spring.

 

The Apple Vision Pro contains an incredible amount of technology in a compact form factor. A continuous piece of three-dimensionally shaped, laminated glass is polished to create an optically perfect surface. It serves as a lens for numerous cameras and sensors that are needed to connect the physical world with digital content. The glass transitions into a frame made of a special aluminum alloy that curves gently around users' faces. The modular system allows for a perfect fit across a wide range of individuals. The light seal is made of a soft fabric and is available in multiple shapes and sizes. It is flexible to conform precisely to users' faces. Flexible bands ensure that audio output stays close to users' ears. The headband is three-dimensionally crafted from a single piece and available in multiple sizes. It is soft, breathable, and stretchable. The band secures with a simple mechanism, making it easy to switch to a different size or style.

 

Stay tuned for more updates and information about this game-changing device as we continue to explore its endless possibilities at Hololux. Exciting times are ahead as we embrace the future of innovation with Apple Vision Pro.

Apple-WWCD23-Vision-Pro-with-battery-230605.jpg

Mixed Reality
social-links

Related Articles

blog-img
Artificial Intelligence
2nd Jun 2023 | 1:10

OpenAI's GPT-4

OpenAI has released GPT-4, a large multimodal model that can accept both image and text input and generate text output. With human-like performance on several professional and academic benchmarks, including passing a simulated bar exam with a score roughly equivalent to the top 10% of test takers, GPT-4 represents a significant breakthrough in deep learning.

Although the difference between GPT-3.5 and GPT-4 may be subtle in informal conversations, GPT-4 is more reliable, creative, and able to process much more nuanced instructions than its predecessor.

To test the difference between the two models, OpenAI ran several benchmarks, including simulating exams designed for humans, where GPT-4 showed superior performance.

OpenAI also released OpenAI Evals as a framework for automated evaluation of AI model performance as open-source software to allow anyone to report deficiencies in their models and guide further improvements.

GPT-4's text input capability will be available through ChatGPT and the API (waiting list), while the image input capability is currently being tested with partner 'Be My Eyes' (https://www.bemyeyes.com/).

For more information, see the research paper https://lnkd.in/dgYXBPFq or the GPT-4 website (openai.com).

We are excited to see how GPT-4 will help drive various industries and transform the field of natural language processing in the near future. With its massive parameter increase and ability to improve language understanding and reasoning skills, we eagerly await the breakthroughs that GPT-4 will enable!

 

Learn more

blog-img
Microsoft
11th May 2023 | 5:43

MS Modern Work Event

We had the exciting opportunity to join the Microsoft Modern Work Club community event hosted at Microsoft's Germany HQ. We showcased one of our recent solutions, HoloStream Pro by Hololux, which empowers users to effortlessly stream complex 3D models and point clouds in real-time. This unlocks new potential for industries such as architecture, design, engineering, and real estate. The app's optimized streaming capabilities guarantee smooth and responsive interactivity, allowing users to collaborate and make informed decisions without sacrificing visual quality or performance.

 

Alongside our friends DC Smarter, we showcased our joint solution, DC Vision. The event was a great opportunity to create new connections, maintain and strengthen our relationship with Microsoft. Thank you @Mariano Mailos, Marie Therese Fontane, and Martina Vollmer for having us. As always, we closed and wrapped up with Mixed Reality Rocks! We very much look forward to seeing you at upcoming opportunities, and our community Roadmap in May is packed with amazing stories - stay tuned!

 

Learn more

blog-img
Mixed Reality
11th May 2023 | 4:43

Advantages of the Meta Quest 3 MR-Headset

Since its founding in 2012, Oculus VR Inc. has revolutionized mixed reality technology and has been steadily bringing new and innovative products to market ever since. Just recently, the first information about model “Meta Quest 3” was leaked.

What is the Meta Quest 3 VR headset?

Meta Quest 3 is a standalone VR headset that can be operated without a computer or console. It is expected to feature 2K resolution per eye, 120 Hz refresh rate, and 110-degree field of view. Possibly, it will come with touch controllers that will allow intuitive control.

The new VR goggles are said to be the successor to the Meta Quest 2. However, it is said to be twice as thin and twice as light as the previous model. The Quest 3, like the Meta Quest Pro, is said to offer a better mixed reality experience.

New features and improvements

The Meta Quest 3 is expected to bring many new features and improvements. Mixed Reality via passthrough camera is said to be one of the biggest new features. For this, there are almost twice as many sensors on the front of the VR goggles as on the Meta Quest Pro. These are said to be a depth camera, two black-and-white cameras and two RGB cameras. Meta has reportedly already developed 41 new apps in the backhand, including mixed reality experience, for the new headset.

In addition, the Meta Quest 3’s improved body is thinner and smaller than the Meta Quest 2’s, indicating that the new VR headset may use the Meta Quest Pro model’s pancake lenses. If the Meta Quest 3 uses the same lenses as the premium headset, it is expected to offer a much sharper image than the Meta Quest 2. It is also expected that the Meta Quest 3 may once again rely on a simple fabric strap for the head mount to save costs and offer a more stable and comfortable head mount accessory.

Furthermore, it is speculated that Meta’s new headset might have a new Snapdragon XR2 Gen 2 chip installed. This would mean a performance increase of two times compared to the Quest 2.

The possible new software and improved MR experience are expected to be the selling points for the Quest 3. These new features will presumably also justify the new, higher price compared to the previous model. This is estimated to be between 300 and 500 US dollars.

Launch

The Meta Quest 3 could go on sale in the fall of 2023 with its presentation at Meta Connect. Meta’s next VR headset should also be released in 2024. It is apparently codenamed “Ventura” and is supposed to offer the best possible performance at the most attractive price.

Conclusion

The Meta Quest 3 VR headset is expected to offer many new features and improvements. In particular, the possible hardware feature through the sensors on the front of the VR headset can make an important contribution to the development of VR technology. Also, user can look forward to the better performance of the VR goggles. In our eyes, the Meta Quest 3 has enormous potential to become an important device in the VR industry!

We are excited and will test the Meta Quest 3 as soon as the VR headset is available!

Learn more

blog-img
Metaverse
19th May 2023 | 7:33

Maximizing the Design and Promotional Appeal of Virtual Offices in the Metaverse

An increasing number of companies are rushing into the metaverse to establish a brand presence or an office, though many have failed to establish a clear strategy for exploiting the medium, and have had a tendency of simply replicating their physical offices in the metaverse. Christian Glessner, CEO of Hololux, a virtual reality and mixed reality agency, cautions against “simply copying real properties and conventional physical design styles” in the metaverse. 

Gamification and brand play can play key roles in metaverse offices and showrooms, especially in terms of enhancing user engagement. Christian believes gamification is “very helpful in improving the experience and engaging customers. “ He feels that gamification can also be effective in the metaverse for promoting companies “with less exciting products, like banks and insurance companies.” Hololux’s successful use of gamification in metaverse offices and events for two financial clients illustrates this point, and is credited by those clients in these statements: 

AIA Hong Kong & Macau Metaverse Event - click here to see the result 

Welcome to the Metaverse Deutsche Bank! - click here to get insights 

JP Morgan has been one of the strongest proponents for virtual offices in Decentraland. The bank incorporated its Onyx lounge in Metajuku, a virtual replica of Tokyo’s shopping mall, in Decentraland. The first floor of that lounge features a wandering tiger and a picture of the bank’s CEO Jamie Dimon.  On the second floor, visitors have an opportunity to witness a discussion of experts on crypto through their avatar.  JP Morgan sees great opportunities for generating significant revenue from virtual real estate ownership financed through decentralized autonomous organizations (DAO) like Decentraland and opportunities for attracting a new workforce.

Building an office in the metaverse requires considerable experimentation, as “every platform has different limitations and advantages,” according to Christian. Hololux built an office in Decentraland with its partner Azury, a real estate firm, to “show customers how to successfully promote their brands, products, and services in the metaverse,” and greatly expand their exposure, explains Christian. According to him, offices and shops in Decentraland could well become the “Fifth Avenue stores or offices of the future, with potentially millions of customers and clients drawn to their virtual office or shop.” In addition, Hololux’s office in Decentraland “allows us to attract new customers and employees, Christian pointed out. 

Learn more

blog-img
Mixed Reality
6th Jun 2023 | 8:12

Discover the revolutionary Apple Vision Pro

We have some groundbreaking news to share with you today. Apple has unveiled the Apple Vision Pro, a revolutionary spatial computer that seamlessly connects digital content with the physical world, enabling users to stay present and connected like never before. The Vision Pro creates an infinite workspace for apps that goes beyond the boundaries of traditional displays, with a fully three-dimensional user interface controlled by the most natural and intuitive means—users' eyes, hands, and voice. Learn everything you need to know about the Apple Vision Pro!

With visionOS, the world's first spatial operating system, Apple Vision Pro allows users to interact with digital content in a way that feels as though the content is physically present in their space.

The design of the Apple Vision Pro is truly groundbreaking, featuring an ultra-high-resolution display system that accommodates 23 million pixels across two displays, as well as specially developed Apple chips in a unique dual-chip design. This device is engineered to make every experience feel as if it's happening in real-time right before the users' eyes.

Apple-WWCD23-Vision-Pro-lifestyle-working-230605.jpg

Learn more

blog-img
Metaverse
11th Oct 2023 | 9:26

Gold at Digital Communication Award 2023

We´re over the moon to announce that in collaboration with our esteemed partners at Beiersdorf, we at Hololux bagged the gold at this year's Digital Communication Award in the category Metaverse & VR! A true testament to the power of innovation, co-creation, and the brilliant minds behind every project. 

A massive shoutout to Annika Spitz and Dirk Ploss from Beiersdorf for believing in our vision and for being an integral part of this journey. Not to forget our rockstar Hololux team for the endless hours, creativity, and passion that you brought to the table. 

One of our proudest achievements? Making the most of the GenAI technology. It was not only cost-effective but offered Beiersdorf employees a unique, joyful learning experience, allowing them to co-create and imprint themselves on the Metaverse. 

In today's digital age,  it's not just about being ready for the future but actively shaping and thriving in it. And what better way to learn and grow than by dancing joyfully into new realms? 

For businesses out there looking to innovate, understand this - the Metaverse is no longer just a concept; it's blooming, and it's shaping the future. If you're ready to elevate your brand experience and embrace the digital frontier, we're here to guide your journey. 

Learn more

footerimg2

Copyright 2023 Hololux - Co